Topic: Social Game, Next-generation Social Network
Lecturer: Sean Stein / Goggle Studio CEO
Field: Career & Planning
Time: 2022.11.18 (Fri) 12:00 ~ 12:50
Summary: Goggle Studio has gained a reputation for the success of 'Goose Duck'. In this IGC, CEO of Eagle Studio Sean Stein shared their vision of the reason why they developed social games 'House Duck' and where social games should go.
■ Why did they focus on the virtual world of game? How did Goose Duck, which recorded worldwide success, was evaluated for being combined with 'Moment' and Mafia games? Sean Stein CEO, the father of Gaseous Duck, was not in fact, but his childhood dream was not actually a game development. Like the boys, he wanted to be an astronaut or baseball player when he was young. Houston's area was also affected.
His life changed 180 degrees as he met two Japanese friends. Nintendo AMISOM and Sega Master System are the main characters. So he fell into the game and found that he could form a bond with the character Marion Sonic. I loved the game.
Of course, I didn't understand at home. Like any other father, his father also said, Playing a game doesn't make a career. Go outside and play with friends. Sean Stein recalled that it was not a wrong story to recall. But that was only a very short period of time. As time went by and the Internet developed, I was able to meet with my friends online.
His first online game was Multi User Dungeon. It was a game that only enjoyed text without graphics, but it was innovation in many ways that you can enjoy games with others online. The relationship with friends I met through the game continues. Sean Stein explained that he realized that the virtual relationship in the online could be a real relationship.
However, this was for the individual. Until then, he enjoyed the game, and he didn't think he would make a game himself. What he learned was quantum mechanics and space engineering, and afterwards, he was a data analysis that analyzed consumers' behavior. It is a kind of CRM to study how consumers spend more money on shopping. Personally, I'm a very conservative person, but it was ethically uncomfortable because I had to analyze how people would spend more than needed.
His life has changed since he played a room escape game in Shanghai. It was the same as the miniature of social games, and it was attractive to solve various tasks together and enjoyed many times. The bond was also accumulated. Is it because of a fresh shock to him in many ways? He returned to his hometown and immediately proceeded with the escape game business. It was a rather reckless challenge, but his challenge was successful. It was one of the world's most popular escape games. Its popularity was able to collaborate with board game companies.
But at this time, it was not yet a 'game' company. The first reason was thanks to Simon. Simon, who saw the escape game, was authorized to make VR to VR. At first, it was negative, Sean said. He added that he needed to make it VR, and he was stupid. I didn't think anyone would do it, but I decided to make a VR escape game.
The second and biggest reason was because of Corona. Colony had to stop the escape game business. So I couldn't do anything for 18 months. The social game of reality was that. Sean Stein contacted Simon, who had a VR escape game, and asked for a video game company. The goal of the creation studio that was born was simple. It was to create a social game that can be enjoyed even in social distance situations.
■ Replace future social games, social network services (SNS)
Before making a game, they set some features. Simon did so. Let's not make such a video game in the world already. Online, but to make a game that can give you a feeling of gathering and enjoying it, he explained why he developed 'House Duck'.
I didn't want to make a game in the world, but I didn't want to make a new game without before. Their goals are already, but they are to make such a game that can be made more wonderful by applying their ideas. Naturally, many games have been analyzed, and as a result, they have learned that many social games have a problem using chat as a function. Sean Stein said, The chat should not be a function. It's not a game and a chat on it. It had to be a key game mechanism from the beginning. I made it.
The result was successful. Users enjoyed the game for an average of an hour, and after the first day, the retention was 35%and Korea was 40%. The monthly voice chat time reached 160 million minutes, the DAU was 100,000 worldwide and 3.50,000 in Korea alone.
They did not stop at one success. I wanted to expand the area of this wonderful game, House Duck. I analyzed the game and found what was lacking. Fortunately, Sean Stein was confident. I analyzed that people liked to talk while playing games. At the same time, there was a request to ask for a lounge, so I made a lounge and put a mini-game in it. It was unusual to play the game to play a mini-game.
Following the lounge, Gaul Studio wanted to make the game more confusing. It may sound negatively because it is confusion, but in this case, it means confusion in a positive sense. It is a human element, and it means that various contents will be created by all things that have various interactions. Furthermore, it was the right answer. The game has become more fun when he adds bald repair and false bonuses.
This was not the only thing that surrounded 'Gaseous Duck'. Goggle Studios never spent money on marketing. Instead, they only went to the streamer who enjoyed the game and actually thanked me for playing and playing. But that alone, the community was enthusiastic. Not only did the streamers like it for the first time, but they also saw it and other streamers also began to do 'Goose Guru Duck'. It naturally became a viral. The creator event with enchant in Korea is also an extension.
So far, 'Houses' has been able to create more than 30 content in six months. It is not a perfect way to make something from the beginning, but once it is lacking, it is thanks to the 80:20 rules that users can quickly trim if they like it. We will continue to provide and expand more content in the future, Sean Stein added.
Goggle Studios does not settle for the success of 'House Duck'. At the end of the lecture, Sean Stein introduced the next works he is preparing. The first game to meet is 'Booty Birds'. It is a game that competes with each other because it is scheduled to be released in the first quarter of next year. In the second quarter, the toilet game 'FOWL Play' will be released. It is a genre that is good to sit in the bathroom for a while. In addition, TCG Autobar Barriers, which have not been named, are under development in the third quarter and in 2024.
'Fund Life' is a game that extends the lobby system of House Duck. In the meantime, users can do various activities such as building their own homes or inviting friends to their homes. Sean Stein explained the game and said, Many people today share their lives on SNS. But have you not seen too much food or something like that. Now, I will share their lives with friends in a new way. He was convinced that 'fund life' would play a role and replace many SNS today.
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