KOCH MEDIA has changed the company name to Plaion. Publisher with DEEP SILVER etc. of Sainzro under the umbrella

Publisher KOCH MEDIA announced on August 4 that it has changed its name to Play . The Japanese corporation, KOCH MEDIA JAPAN, has also changed its name to Plaion Japan.

PLAION was established in 1994 in Austria and Germany as Koch Media. In 2018, he joined THQ Nordic AB (now EMBRACER Group) and launched a Japanese corporation in 2020. The group has developer publishers such as Deep Silver, Prime Matter, FishLabs, Warhorse Studios, Milestone, Flying Wild Hog, Free Radical Design, etc. It is a company that has many distributions.

In this announcement, Klemens Kundratitz, a co-founder and CEO, recalls that he has built a strong business for 28 years and has cooperated with many famous manufacturers. After entering EMBRACER Group, the growth has accelerated and diversified. He explained that the company has changed the company's name in order to reflect the evolution of the company's business, which continues to expand around the world, and to express who the company is more clearly.

As an aside, KOCH is read as Koch in Germany and elsewhere, and in English-speaking countries can be read as Kochi, so KOCH MEDIA was called Cock Media and Koch Media. known. Regarding the new company name Plaion, some fans seemed to be confused about how to read it, but the play On seems to be correct. By the way, the triangle mark of the logo indicates the P of the interactive play button.

As a new work by Play, Deep Silver's Sainzro will be released on August 23. In addition, many works such as PRIME MATTER's Payday 3, The Chant and Gungrave G.O.R.E are ahead.