Google and Amazon, not Sony and Nintendo, are the main competitors of Xbox - Phil Spencer - boss Phil - Video Peeland News, Instructions, Exemplary procedures, reviews and culture

---

Xbox boss Phil Spencer believes that "traditional game companies are something out of the position".

In recent years, it has been shown that the priorities of Microsoft have radically shifted to the game market and move further over time. They are no longer concerned about how many hardware units they sell, but rather focus on creating a larger ecosystem that attracts subscribers, rather than buying hardware - subscribers who want to hold them through services like Game Pass and Xcloud.

Therefore, their priorities differ greatly from those traditional gaming companies such as Nintendo and Sony, who are still focusing primarily on selling consoles. According to Xbox boss Phil Spencer, Nintendo and Sony are no longer the main competition of Microsoft and Xbox. You now see Amazon as main competitors who are preparing to enter the streaming area, and Google, which has already done this with Stadia.

"If you talk about Nintendo and Sony, we have a lot of respect for them, but we see Amazon and Google as the most important competitors for the future," Spencer said in conversation with Protocol. "This is not to disregard, Nintendo and Sony, but the traditional gaming companies are something out of the position. I think you could try to recreate azure, but we have invested in cloud over the years tens of billion dollars in Cloud. "

According to Spencer, it makes no sense to fight with Nintendo and Sony to "Format Wars" when Google and Amazon strive for a much larger market share of potentially billions of players.

"I do not want to get into a dispute over format wars with these people, while Amazon and Google focus on how to play 7 billion people around the world," he said. "Ultimately, that's the goal."

Such a view seemed to be something too far ahead of a decade, but in recent years, it became clear that the strategy of Microsoft is very useful for her. The creation of a non-limiting ecosystem based on hardware exclusivity means that Microsoft can respond a much larger audience and the goods continued to provide with Game Pass and Xcloud and at the same time offers new traditional consoles ever preferable, ensures a successful future.

Keywords: Amazon, Google, Microsoft, Nintendo, Nintendo Switch, PS4, PS5, Sony, Stadiums, Xbox One, Xbox Series X, Xcloud